Rhonda Dunaway
10-01-2007, 10:01 AM
Last week, I went to Nebraska Furniture Mart to shop for a new mattress. The saleslady who was helping me said, "Oh, let me show you the Berkshire Collection." Right away, I thought of Berkshire Hathaway, but then I thought that the names were a coincidence and that there couldn't possibly be a connection. So, imagine my reaction as we rounded a corner and I looked up to see a giant poster on the wall featuring Warren Buffett himself casually reclining on a matress. I hate to admit it, but my immediate reaction was, "Yuck! Who needs to see that?!!! Isn't he about 80 years old?!!! I rarely ever think of Warren. In fact, the only time I do think about him is when all the hoopla surrounding the annual Berkshire Hathaway meeting occurs with the attendant media coverage. However, when I do think about him, the last place I want to picture him is lounging around on my mattress.
I did end up buying the Berskshire Collection mattress. I couldn't help it - it was the correct amount of firmness at a great price. I just hope that I can wipe those images of Warren out of my mind so that I don't picture him lounging around in my bed every time I walk into my bedroom. Many people consider Warren Buffett to be a genius when it comes to business and investing, so I am going to offer this suggestion humbly: If you want to sell more mattresses, get out of your own ads and find a replacement. Johnny Depp or Christian Bale might be good for starters.
I did end up buying the Berskshire Collection mattress. I couldn't help it - it was the correct amount of firmness at a great price. I just hope that I can wipe those images of Warren out of my mind so that I don't picture him lounging around in my bed every time I walk into my bedroom. Many people consider Warren Buffett to be a genius when it comes to business and investing, so I am going to offer this suggestion humbly: If you want to sell more mattresses, get out of your own ads and find a replacement. Johnny Depp or Christian Bale might be good for starters.